In Karur, Tamil Nadu with the world turning to digital media for every second, Digital Marketing has become the most powerful tool for businesses to thrive in their respective industries. Digital Marketing, just as the name suggests, is marketing products and services using digital technologies like websites, search engines, social media, and various other mediums in various forms. And every strategy is unique to the business and varies according to the audience they are trying to reach. Here are some of the popular techniques that companies employ to gain momentum.